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Blog 2018-06-23T21:45:42+00:00

Reinvention: it’s not just for pop stars. How life’s curve balls can reignite your purpose

By | January 29th, 2018|Categories: Business, Life observations, Small Business|

This time of year, many of us reflect on the year that’s just gone; making plans and setting goals for the year ahead. I’m no different.

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In the wake of grief: finding a way back to life – and solo business

By | June 17th, 2017|Categories: Business, Entrepreneur, Life observations, Small Business, Sole trader|Tags: , , , , |

Six months ago, my world caved in when my brother died unexpectedly. There’s some online advice for navigating grief when you’re a small business owner with a team of staff, but nothing for sole traders.

How to channel your inner gymnast in business

By | August 30th, 2016|Categories: Business, Entrepreneur, Small Business, Sole trader|Tags: , , |

Gymnastics is the only Olympic sport I'll watch – partly because watching sport bores me, but mainly because I wanted to be a gymnast as a child. Seeing some gymnastics in the Rio games made me think how much running a solo business is like those acrobatic arts.

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Which video style is right for your business?

By | July 17th, 2016|Categories: Business, Content marketing, Narration, Small Business, Videos, Voice-overs|Tags: , , , , , , |

Last time, we looked at the stats behind video content and what makes it such an effective marketing tool. In this post, we’ll take a look at the different types of video and how to choose which style is right for your business. It depends on a number of factors,

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6 online video statistics – and 1 bit of science – you can’t ignore

By | May 26th, 2016|Categories: Content marketing, Narration, Videos, Voice-overs|Tags: , , , , , |

Video is where it’s at in content marketing, right? By now, you know you need video on your website, and in your social media marketing. You’ve probably even seen a Facebook Live or Snapchat video too, yes?

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How I got through a brand identity crisis

By | April 5th, 2016|Categories: Business, Entrepreneur, Life observations, Small Business, Sole trader|Tags: , , , , , |

Last week, I had a rant in a facebook networking group for businesswomen. I wasn’t in a good way at all, suffering a bout of imposter syndrome, a brand identity crisis and feeling like my purpose wasn’t reflected in my branding or services. You know, just the trivial stuff.

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Ten tips for better proofreading

By | February 18th, 2016|Categories: Business, Content writing, Copywriting, Proofreading, Small Business, Writing|Tags: , , , , , , |

Some people say you should never proofread what you’ve written. I say “poppycock!” While the way you approach proofing very much depends on the individual document, here are just 10 top tips for better proofreading.

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Never mind the mainstream: here’s what small business owes to punk

By | January 27th, 2016|Categories: Business, Content writing, Entrepreneur, Life observations, Small Business, Sole trader|Tags: , , , |

As a small business owner, it’s unlikely you’d consider yourself to be punk, right? But a recent writing gig reminded me just how much small business has in common with the punk movement.

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According to plan: what’s your goal setting gizmo?

By | January 11th, 2016|Categories: Business, Life observations, Writing|Tags: , , |

This time of year, a whole lotta goal setting and planning goes on – especially in business. You know, refining your business vision, planning your marketing efforts, that kind of thing.

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5 business lessons I learned in 2015

By | December 16th, 2015|Categories: Business, Small Business, Sole trader|Tags: , , , , |

Being a sole trader is hard work. Damned hard work. And there’s a big difference between freelancing and running a small business. You're forever learning and evolving.

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Breathing for voice production: Gasp! There’s a right and wrong way?

By | October 28th, 2015|Categories: Business, Life observations, Voice-overs|Tags: , , |

You’d think breathing comes naturally, wouldn’t you? Considering it’s vital to simply being alive, it's really a no-brainer. I mean, how many of us give much thought to how we breathe – we just do it, right? In-out-in-out ad infinitum.

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Business mojo gone to the dogs? Here’s how to fetch it back

By | September 17th, 2015|Categories: Business, Life observations|Tags: , , , , , , , |

Every sole trader, entrepreneur and small business owner goes through it: losing their business mojo, falling into a funk, or feeling just plain “meh” about being in business.

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Proofreading matters: 5 common language errors to avoid

By | August 14th, 2015|Categories: Proofreading, Writing|Tags: , , , , , , , , |

I'll admit that I’m a pedant when it comes to grammar, spelling and punctuation. As a professional proofreader, it kinda comes with the territory.

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A passionate profession… is it possible?

By | July 5th, 2015|Categories: Business, Copywriting, Life observations, Writing|Tags: , , , , |

Recently, I was asked to contribute to a forthcoming book about Australian indie music covering the late Seventies onwards. I jumped at the chance to write about my first love – music – and just one aspect of how it’s influenced my life.

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You lost me at “thought leader”: business buzzwords are a buzzkill

By | May 21st, 2015|Categories: Business, Copywriting, Writing|Tags: , , , , , , , , , , |

You’ve probably been there – in a business meeting or seminar that starts off well enough, but then you begin noticing that the presenter, the participants even, are dropping a strange mix of verbs and nouns that sound so important, so critical to you being “on the same page” in order to “take it to the next level”

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Sounds good! 5 tips for better voice production

By | April 16th, 2015|Categories: Narration, Voice-overs|Tags: , , , , , |

Happy World Voice Day! In honour of this celebration of all things vocal, I’ve compiled a few tips to help you achieve better voice production. A clear, commanding voice is the result of proper breathing, good posture, varied modulation and adequate preparation.

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Express yourself: what your voice says about you

By | April 12th, 2015|Categories: Business, Voice-overs|Tags: , , , , , |

It’s World Voice Day this week. Erm… World what day? That’s right, there’s a World Voice Day, to raise awareness for the study, function and health of that instrument we communicate with daily, that (ehem…) speaks volumes about us, and that we take so much for granted.

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Keepin’ it real: How authentic is your business?

By | March 24th, 2015|Categories: Business, Life observations|Tags: , , , , , , , |

You hear a lot about authenticity and transparency in business these days. The more open and real your brand is, the more your audience will trust it. Authenticity isn’t manufactured. It just is what it is. Or at least, it should be.

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What Suzi Quatro has taught me about business

By | March 8th, 2015|Categories: Business|Tags: , , , , , , |

Today is International Women’s Day and I’ve been reflecting on what it means to me to be a woman in business. To be honest, I don’t make a big deal of my gender in how I go about my life or work.

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Renew, rejig, revitalise: 3 reasons for a business rebrand

By | February 5th, 2015|Categories: Business, Copywriting, Videos, Writing|Tags: , , , , , , |

Rebranding can be the breath of life – or the kiss of death – for a business. And whether your branding has a timeless message that could just use a refresh, or you like to regularly reinvent your brand, it all comes down to timing.

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Language is a virus

By | December 20th, 2013|Categories: Life observations, Proofreading, Writing|Tags: , , |

I saw this sign the other day on the Princes Highway at St Peters. Going past in the car, I read it as “Atrophy Location”. Turns out it’s not an entirely inaccurate description of the commercial property. Businesses don’t seem to last long there…

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