Reinvention: it’s not just for pop stars. How life’s curve balls can reignite your purpose

fire rebirth rebrand

This time of year, many of us reflect on the year that’s just gone; making plans and setting goals for the year ahead. I’m no different.

But 2017 was, for me, a truly ‘annus horribilis’, where I was derailed from business and life after the unexpected death of my brother just before Christmas 2016. I wrote about it, and some of the lessons I learned, here.

Other than that, I couldn’t bring myself to blog in 2017. I felt I had nothing to say. I just had to cocoon myself and ride that wave of grief wherever it took me. I was lucky to have understanding regular clients and scored most new work via word of mouth.

Then, a little over one year after losing my brother, our favourite next door neighbour died in a car accident. He had similar psychological afflictions to my brother and there were uncannily similar threads between the two losses: police knocked on our door to inform us both times – a year and one day apart. Their funerals were even on the same date. You just can’t make this stuff up!

To say this re-triggered my grief is an understatement. What can we do, though, but prevail?

Now, as I look back on 2017 and forward to 2018, I feel a glimmer of hope, a smidge more motivation and a whiff of anticipation.


It’s said one of the gifts of grief is the opportunity for transformation. To begin again, rebuild your life, find new meaning, cause and conviction. I feel this is true – once you get over the survivor guilt.

So, over the new year break, I’ve done more than my usual amount of reflection. The image I kept getting in my mind and soul was of a phoenix rising from the ashes. Such a potent symbol of rebirth and reinvention from the ruins of the past.

I’m keeping this theme in mind as I contemplate the year ahead. And I’m keeping things simple.

My goal? BE MORE ME.

I’ve even done that ‘word of the year’ thing.
Not intentionally, it just came to me.

And it’s simply, YES.

I intend to say “YES” to more invites, experiences (especially fun, soul-sustenance stuff) and work.



From my appearance to getting out there and engaging with others, I’ve let things slide. Grief does that to you. This won’t be easy, as I’ve become lazy since working from home, and accustomed to my own – and my dogs’ – company. I mean, why frock up when no one’s going to see me? Hang on, why NOT do it just for me? I’m saying “YES” to dressing up  and going to more networking events. I might even sign up to a co-working space! And I’m taking the time I need to enjoy being more me.


Who hasn’t done a course or workshop on defining your USP, target market and ideal client? It’s small biz 101, right? And revisiting your branding is a natural part of your personal and business evolution, yes? Well, I’m going through my cluttered ‘brand wardrobe’ and choosing what still fits and turfing what’s SOOO not me anymore. Not just appearances, but attitude and overall purpose.

Still, my visual branding did need a shake-up – and it finally feels the right timing to do it. I’ve changed my brand colours, my new-look website is being designed and I’m refining my messaging to better reflect who I am and who I want to appeal to.

New look to be unveiled soon…


This should be easy, yes? Nuh-uh, not for this people-pleasing introvert-empath. I tend to mould myself to the company I’m in. Sure, we all do that at times. But how helpful is it, really?

From now, I’m going to OWN my introverted-ness more in my messaging. Own my woo-woo-ness and my rebellious side. I’ve even coined a phrase: “feisty but nice-ty”. Yes, I can be both.

So that’s my plan for reinvention. You know, I nearly didn’t publish this post… but I wanted to put it out there as a way to hold myself accountable.

How about you – how has a life event been a catalyst for change in your business and personal life? How did you deal with it and what did you learn?

I’d love to know!

(image credit: Hans via Pixabay)

By |January 13th, 2018|Categories: Business, Life observations, Small Business|Comments Off on Reinvention: it’s not just for pop stars. How life’s curve balls can reignite your purpose

In the wake of grief: finding a way back to life – and solo business

sibling grief waves

Six months ago, my world caved in when my brother died unexpectedly – 2 weeks before Christmas.

I still can’t wrap my head – and heart – around the fact I’ll never see him again. That all that’s left of this larger-than-life man are the memories I cherish (and those that still hurt) … and a smallish blue box housing his ashes on a shelf in my living room.

How to channel your inner gymnast in business

Rhythmic gymnast solo business

Gymnastics is the only Olympic sport I’ll watch – partly because watching sport bores me, but mainly because I wanted to be a gymnast as a child. Nadia Comaneci was an idol of mine when she somersaulted her way to scoring the first perfect 10s at the Montreal Olympics in 1976.

By |August 30th, 2016|Categories: Business, Entrepreneur, Small Business, Sole trader|Tags: , , |Comments Off on How to channel your inner gymnast in business

Which video style is right for your business?

Explainer videos voice over

Last time, we looked at the stats behind video content and what makes it such an effective marketing tool. In this post, we’ll take a look at the different types of video and how to choose which style is right for your business.

By |July 17th, 2016|Categories: Business, Content marketing, Narration, Small Business, Videos, Voice-overs|Tags: , , , , , , |Comments Off on Which video style is right for your business?

6 online video statistics – and 1 bit of science – you can’t ignore

Explainer video content marketing

This 2-part series looks at why you need online video in your business. Here, it’s just about the facts …

Video is where it’s at in content marketing, right? By now, you know you need video on your website, and in your social media marketing. You’ve probably even seen a Facebook Live or Snapchat video too, yes? Whether it’s live action, video blogging (AKA vlogging) or animated videos, the statistics prove video boosts engagement and can even up conversion rates too.

By |May 26th, 2016|Categories: Content marketing, Narration, Videos, Voice-overs|Tags: , , , , , |Comments Off on 6 online video statistics – and 1 bit of science – you can’t ignore

How I got through a brand identity crisis

Revolutionary brand identity archetype

Last week, I had a rant in a facebook networking group for businesswomen. I wasn’t in a good way at all, suffering a bout of imposter syndrome, a brand identity crisis and feeling like my purpose wasn’t reflected in my branding or services. You know, just the trivial stuff.

By |April 5th, 2016|Categories: Business, Entrepreneur, Life observations, Small Business, Sole trader|Tags: , , , , , |Comments Off on How I got through a brand identity crisis

Ten tips for better proofreading

Proofreader red pen on copy

Some people say you should never proofread what you’ve written. I say “poppycock!” In fact, some of my clients ask me for tips on proofreading their own writing. While the way you approach proofing very much depends on the individual document, here are just 10 top tips for better proofreading.

By |February 18th, 2016|Categories: Business, Content writing, Copywriting, Proofreading, Small Business, Writing|Tags: , , , , , , |Comments Off on Ten tips for better proofreading

Never mind the mainstream: here’s what small business owes to punk

Product 45 small business punk

As a small business owner, it’s unlikely you’d consider yourself to be punk, right?

By |January 27th, 2016|Categories: Business, Content writing, Entrepreneur, Life observations, Small Business, Sole trader|Tags: , , , |Comments Off on Never mind the mainstream: here’s what small business owes to punk

According to plan: what’s your goal setting gizmo?

Planner for business goal setting

This time of year, a whole lotta goal setting and planning goes on – especially in business. You know, refining your business vision, planning your marketing efforts, that kind of thing. So how do you get your dreams and schemes down – digitally or with ‘old skool’ pen ‘n’ paper?

By |January 11th, 2016|Categories: Business, Life observations, Writing|Tags: , , |Comments Off on According to plan: what’s your goal setting gizmo?

5 business lessons I learned in 2015

apple book business lessons

Being a sole trader is hard work. Damned hard work. And there’s a big difference between freelancing and running a small business. You’re forever learning and evolving. Sometimes the lessons ain’t easy and you wonder how you’ll cope, but as the saying goes: “When the student is ready, the teacher will appear”. Well, my teachers (there were a few) appeared this year. Here are 5 business lessons I’ve learned.

By |December 16th, 2015|Categories: Business, Small Business, Sole trader|Tags: , , , , |Comments Off on 5 business lessons I learned in 2015