Get your story straight with proofreading for web and print

editing proofreading red pen

As a professional, you want to project a professional image, and that has to extend to your written communication. If your web copy, blog, brochure or newsletter are littered with poor grammar, spelling mistakes and weird formatting, it can kill your credibility and any hope of building trust in your brand and expertise.

You’d be surprised, but despite an overall increasing laziness with the English language, many people still find it jarring to read badly written content that’s brimming with typos.

But if you’ve written your own content, chances are you’ll miss spotting any gaffes you may have made – even the small matter of spaces, whether too many or too few, can be off-putting to a reader.

You only get one shot at a first impression! That’s why it’s wise to invest in professional proofreading for web and print to give your copy the once over, so you have peace of mind.

What’s the difference between sub-editing and proofreading?

Sub-editing (also known as copy editing in the USA) applies mainly to newspaper and magazine publishing. A sub-editor takes the ‘raw copy’ of an article and corrects any grammatical or spelling errors, along with rewriting any sections that need better clarity or to ensure the content adheres to the publication’s house style – the tone of language the title uses to speak to its audience (e.g. chatty, formal, young). The sub-editor will fact-check the story (e.g. the correct spelling of people’s names and organisations, URLS, phone numbers, product prices, dates of events, etc). They usually write the story’s headline, any image captions and a ‘sell’ – the brief summary below the headline that ‘sells’ the article to the reader, making them want to read on. Most sub-editors work on the final page layout in InDesign, so that if needed, they can cut the copy to fit the space allocated to the story, and to ensure headlines and sells also fit on the page.

For my sub-editing services, I can make corrections using MS Word’s Track Changes, the comments tool for a pdf, or I can work directly in page layout using Adobe InDesign – whichever format suits you best.

Proofreading is the final step in the editorial/publishing process. Widely used in newspaper, magazine and book publishing, many corporate entities and advertising agencies also employ proofreaders for their communications – from annual reports, print ads and flyers, to web copy, branded content and letters to customers or stakeholders. These businesses realise the importance of getting their story straight, first time.

A proofreader reads the final version of a publication and checks it not only for all the language dos and don’ts, but also for consistency in document flow, and that language, formatting and design meet the predetermined house style. For example, checking that contents pages match the page numbers, that bullet lists, tables, font point size and spacing (between words and paragraphs) are consistent, and even that the correct brand colours have been consistently used. It can be quite intricate work!

For my proofreading services, I can mark-up a Word file, using Track Changes, or a pdf, using the comments tool. If you’d rather I mark up a hard copy document, that’s fine too.

Clients love my accurate proofreading services for web and print. Want to see who? Check out my LinkedIn profile.

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If you want to make the best first impression with your written communication

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