Allevo website copyediting Finance transformation business, Allevo, engaged me as copyeditor to refresh the copy and write compelling sales messages for the main pages of their website: Home About Services Challenge: Translate sometimes complex finance language into engaging, easy-to-understand copy. Outcome: Web copy that explains the client's services in simple yet engaging terms, with a [...]

Leaders In Mind website copywriting Business and leadership coach, Leaders In Mind, needed a rewrite of the core pages of their website: Home What We Do Our Story Workshops Challenge: Drill down into the personality and philosophy of the client, in order to write copy that expands on their service offering that captures the brand [...]

Legion Consulting Group SEO website copywriting Business strategist for SMEs and Not-For-Profits, Legion Consulting Group, engaged me to write 6 pages of SEO website copy: Home About Services How We Help How We Work Contact Challenge: This fun project involved writing a website from scratch for a newly launched small business. The client wanted [...]

Smart Habitat SEO website copywritingAustralian home automation business, Smart Habitat, needed 3 web pages rewritten to better reflect their services, with better SEO and a more engaging tone of voice.Challenge: Simplify their messaging, while still explaining what they do - and how that benefits their prospects. The client wanted less copy on each page, that [...]

Accounting Heart website copywriting and marketing content Sydney accounting business, Accounting Heart, engaged me to write content for their website redesign, in collaboration with marketing strategist, Sarah Denby Jones. I created content for: 4-page website 10-day email challenge lead magnet video script eBook lead magnet Challenge: How to make the topic of accounting sound engaging [...]

Marrickville Chamber of Commerce website copywriting My local business chamber, Marrickville Chamber of Commerce, approached me to write copy to improve engagement on their website. The language needed to speak to local business owners and the community they serve. It needed to be approachable and aspirational. I wrote copy for 7 web pages in total. [...]

Jenny Bailey Logical Leadership 4-page A4 brochure copywriting   I loved working on this project with engineering leadership coach, Jenny Bailey. This brochure is one of four A4 4-page brochures I wrote for Jenny, promoting each of her training programs for female engineers. Each brochure had a specific audience: female engineers themselves, their managers and [...]

Image Technique SEO website copywriting     This was a fun, collaborative project! Inner west Sydney family and newborn photographer, Image Technique engaged me to rewrite the Family, Baby, Maternity and Corporate pages of his website to add impact and create an emotional connection. The client also wanted to improve his Google ranking and this [...]