Kathleen Connell Singing Tuition SEO website copywriting Sydney singing teacher, Kathleen Connell, engaged me to rewrite the copy for her website redesign project. Kathleen and I have been collaborating on her blog posts for some time and I'm grateful to her for trusting me with her web content. Pages I rewrote are: Home About Services [...]

Legion Consulting Group SEO website copywriting Business strategist for SMEs and Not-For-Profits, Legion Consulting Group, engaged me to write 6 pages of SEO website copy: Home About Services How We Help How We Work Contact Challenge: This fun project involved writing a website from scratch for a newly launched small business. The client wanted [...]

Smart Habitat SEO website copywritingAustralian home automation business, Smart Habitat, needed 3 web pages rewritten to better reflect their services, with better SEO and a more engaging tone of voice.Challenge: Simplify their messaging, while still explaining what they do - and how that benefits their prospects. The client wanted less copy on each page, that [...]

Brother P-touch ad copywriting in Good Weekend magazine A fun job, writing copy for this Brother P-touch print ad that appeared in the Sydney Morning Herald's Good Weekend magazine.

Kirana Haag Transformational Artist brochure copywriting The copy for this brochure was lifted from copy I wrote for Kirana Haag's website, to promote her commissioned art services. I love working with Kirana, and exploring the content possibilities when 2 creative minds meet! And I'm touched by her feedback: "Virginia listens for all the things between [...]

Josh Zuker Travel print advertorial Josh Zuker Travel needed feature article-style copy for an advertorial in a national goods and services directory. The project involved interviewing the business owner and his colleague then turning that into an article profiling their point of difference and personalised approach to travel services in a world of online travel [...]

Baby Bean Organics product descriptions The owner of start-up brand, Baby Bean Organics engaged me to write product descriptions for their Australian-made organic baby skincare range. The language needed to appeal to a global audience of parents as well as attract interest from international distributors.

Beauty by Nicholas product packaging copywriting     A content agency engaged me to write quirky, compelling copy for Beauty by Nicholas product packaging. The client also used the copy in the product descriptions on their website's ecommerce store. Client feedback to the agency: "We love it and will certainly be using this copywriter for [...]

Jenny Bailey Logical Leadership 4-page A4 brochure copywriting   I loved working on this project with engineering leadership coach, Jenny Bailey. This brochure is one of four A4 4-page brochures I wrote for Jenny, promoting each of her training programs for female engineers. Each brochure had a specific audience: female engineers themselves, their managers and [...]

Shakinah Day Spa DL flyer Client brief: The client, Shakinah Day Spa, wanted copy for a double-sided DL flyer promoting the opening of her new day spa in Sydney's Woronora. With the spa's location amid beautiful bushland by the Woronora River, the client wanted language to evoke serenity, relaxation and healing. I went with my [...]