How many times have you misunderstood a text, email or comment on social media? How many posts have you scrolled past because the words ‘just didn’t grab you’? That's because language is loaded with energy!
You hear a lot about authenticity and transparency in business these days. The more open and real your brand is, the more your audience will trust it. Authenticity isn’t manufactured. It just is what it is. Or at least, it should be.