One easy trick you need to write content with more impact
If you want a quick, easy way to write content with more impact, so your readers keep reading, it’s this: Get active! As in, use more active voice.
If you want a quick, easy way to write content with more impact, so your readers keep reading, it’s this: Get active! As in, use more active voice.
This time of year, many of us reflect on the year that’s just gone; making plans and setting goals for the year ahead. I’m no different.
Six months ago, my world caved in when my brother died unexpectedly. There’s some online advice for navigating grief when you’re a small business owner with a team of staff, but nothing for sole traders.
Gymnastics is the only Olympic sport I'll watch – partly because watching sport bores me, but mainly because I wanted to be a gymnast as a child. Seeing some gymnastics in the Rio games made me think how much running a solo business is like those acrobatic arts.
Video is where it’s at in content marketing, right? By now, you know you need video on your website, and in your social media marketing. You’ve probably even seen a Facebook Live or Snapchat video too, yes?
As a small business owner, it’s unlikely you’d consider yourself to be punk, right? But a recent writing gig reminded me just how much small business has in common with the punk movement.
Being a sole trader is hard work. Damned hard work. And there’s a big difference between freelancing and running a small business. You're forever learning and evolving.
Every sole trader, entrepreneur and small business owner goes through it: losing their business mojo, falling into a funk, or feeling just plain “meh” about being in business.