Get in the rhythm: Think like a musician and rock your content
Get in the rhythm: Think like a musician and rock your content You know how some songs stick in your mind more than others? And how some tunes compel you to dance, [...]
One easy trick you need to write content with more impact
If you want a quick, easy way to write content with more impact, so your readers keep reading, it’s this: Get active! As in, use more active voice.
What gives? 4 reasons to rethink using GIFs in blog posts
Call me old fashioned, or just call me old, but I find those animated GIFs in blog posts distracting. And sometimes plain annoying. They’re funny and effective in social media posts. But in business blogs? Nuh-uh.
Words falling flat? How to boost your copy energy
How many times have you misunderstood a text, email or comment on social media? How many posts have you scrolled past because the words ‘just didn’t grab you’? That's because language is loaded with energy!
Ten tips for better proofreading
Some people say you should never proofread what you’ve written. I say “poppycock!” While the way you approach proofing very much depends on the individual document, here are just 10 top tips for better proofreading.
A passionate profession… is it possible?
Recently, I was asked to contribute to a forthcoming book about Australian indie music covering the late Seventies onwards. I jumped at the chance to write about my first love – music – and just one aspect of how it’s influenced my life.
Renew, rejig, revitalise: 3 reasons for a business rebrand
Rebranding can be the breath of life – or the kiss of death – for a business. And whether your branding has a timeless message that could just use a refresh, or you like to regularly reinvent your brand, it all comes down to timing.