This time of year, many of us reflect on the year that’s just gone; making plans and setting goals for the year ahead. I’m no different.
Six months ago, my world caved in when my brother died unexpectedly. There’s some online advice for navigating grief when you’re a small business owner with a team of staff, but nothing for sole traders.
Last week, I had a rant in a facebook networking group for businesswomen. I wasn’t in a good way at all, suffering a bout of imposter syndrome, a brand identity crisis and feeling like my purpose wasn’t reflected in my branding or services. You know, just the trivial stuff.
As a small business owner, it’s unlikely you’d consider yourself to be punk, right? But a recent writing gig reminded me just how much small business has in common with the punk movement.
This time of year, a whole lotta goal setting and planning goes on – especially in business. You know, refining your business vision, planning your marketing efforts, that kind of thing.
You’d think breathing comes naturally, wouldn’t you? Considering it’s vital to simply being alive, it's really a no-brainer. I mean, how many of us give much thought to how we breathe – we just do it, right? In-out-in-out ad infinitum.
Every sole trader, entrepreneur and small business owner goes through it: losing their business mojo, falling into a funk, or feeling just plain “meh” about being in business.
Recently, I was asked to contribute to a forthcoming book about Australian indie music covering the late Seventies onwards. I jumped at the chance to write about my first love – music – and just one aspect of how it’s influenced my life.
You hear a lot about authenticity and transparency in business these days. The more open and real your brand is, the more your audience will trust it. Authenticity isn’t manufactured. It just is what it is. Or at least, it should be.