Get in the rhythm: Think like a musician and rock your content You know how some songs stick in your mind more than others? And how some tunes compel you to dance, [...]
Call me old fashioned, or just call me old, but I find those animated GIFs in blog posts distracting. And sometimes plain annoying. They’re funny and effective in social media posts. But in business blogs? Nuh-uh.
This time of year, many of us reflect on the year that’s just gone; making plans and setting goals for the year ahead. I’m no different.
Six months ago, my world caved in when my brother died unexpectedly. There’s some online advice for navigating grief when you’re a small business owner with a team of staff, but nothing for sole traders.
Gymnastics is the only Olympic sport I'll watch – partly because watching sport bores me, but mainly because I wanted to be a gymnast as a child. Seeing some gymnastics in the Rio games made me think how much running a solo business is like those acrobatic arts.
Last time, we looked at the stats behind video content and what makes it such an effective marketing tool. In this post, we’ll take a look at the different types of video and how to choose which style is right for your business. It depends on a number of factors,
Last week, I had a rant in a facebook networking group for businesswomen. I wasn’t in a good way at all, suffering a bout of imposter syndrome, a brand identity crisis and feeling like my purpose wasn’t reflected in my branding or services. You know, just the trivial stuff.
As a small business owner, it’s unlikely you’d consider yourself to be punk, right? But a recent writing gig reminded me just how much small business has in common with the punk movement.