Get in the rhythm: Think like a musician and rock your content
Get in the rhythm: Think like a musician and rock your content You know how some songs stick in your mind more than others? And how some tunes compel you to dance, [...]
One easy trick you need to write content with more impact
If you want a quick, easy way to write content with more impact, so your readers keep reading, it’s this: Get active! As in, use more active voice.
What gives? 4 reasons to rethink using GIFs in blog posts
Call me old fashioned, or just call me old, but I find those animated GIFs in blog posts distracting. And sometimes plain annoying. They’re funny and effective in social media posts. But in business blogs? Nuh-uh.
Words falling flat? How to boost your copy energy
How many times have you misunderstood a text, email or comment on social media? How many posts have you scrolled past because the words ‘just didn’t grab you’? That's because language is loaded with energy!
Ten tips for better proofreading
Some people say you should never proofread what you’ve written. I say “poppycock!” While the way you approach proofing very much depends on the individual document, here are just 10 top tips for better proofreading.
According to plan: what’s your goal setting gizmo?
This time of year, a whole lotta goal setting and planning goes on – especially in business. You know, refining your business vision, planning your marketing efforts, that kind of thing.
For more punch in your copywriting, try these 5 tips
Cher was right when she sang: “words are like weapons, they wound sometimes”.
Proofreading matters: 5 common language errors to avoid
I'll admit that I’m a pedant when it comes to grammar, spelling and punctuation. As a professional proofreader, it kinda comes with the territory.
A passionate profession… is it possible?
Recently, I was asked to contribute to a forthcoming book about Australian indie music covering the late Seventies onwards. I jumped at the chance to write about my first love – music – and just one aspect of how it’s influenced my life.
You lost me at “thought leader”: business buzzwords are a buzzkill
You’ve probably been there – in a business meeting or seminar that starts off well enough, but then you begin noticing that the presenter, the participants even, are dropping a strange mix of verbs and nouns that sound so important, so critical to you being “on the same page” in order to “take it to the next level”