If you want a quick, easy way to write content with more impact, so your readers keep reading, it’s this: Get active! As in, use more active voice.
Call me old fashioned, or just call me old, but I find those animated GIFs in blog posts distracting. And sometimes plain annoying. They’re funny and effective in social media posts. But in business blogs? Nuh-uh.
How many times have you misunderstood a text, email or comment on social media? How many posts have you scrolled past because the words ‘just didn’t grab you’? That's because language is loaded with energy!
This time of year, a whole lotta goal setting and planning goes on – especially in business. You know, refining your business vision, planning your marketing efforts, that kind of thing.
Cher was right when she sang: “words are like weapons, they wound sometimes”.
I'll admit that I’m a pedant when it comes to grammar, spelling and punctuation. As a professional proofreader, it kinda comes with the territory.
Recently, I was asked to contribute to a forthcoming book about Australian indie music covering the late Seventies onwards. I jumped at the chance to write about my first love – music – and just one aspect of how it’s influenced my life.
You’ve probably been there – in a business meeting or seminar that starts off well enough, but then you begin noticing that the presenter, the participants even, are dropping a strange mix of verbs and nouns that sound so important, so critical to you being “on the same page” in order to “take it to the next level”
Rebranding can be the breath of life – or the kiss of death – for a business. And whether your branding has a timeless message that could just use a refresh, or you like to regularly reinvent your brand, it all comes down to timing.