Kathleen Connell Singing Tuition
SEO website copywriting
Sydney singing teacher, Kathleen Connell, engaged me to rewrite the copy for her website redesign project.
Kathleen and I have been collaborating on her blog posts for some time and I’m grateful to her for trusting me with her web content.
Pages I rewrote are:
- Services sub pages x 2
Challenge: The client wanted to to refresh her messaging to target a more refined market, with much less copy on the website. They also wanted SEO copy worked into the messaging.
Outcome: The web copy is an engaging read, with a mix of aspirational and more factual/details messaging, to communicate the client’s expertise and point of difference.