Project Description

Leaders In Mind website copywriting

Business and leadership coach, Leaders In Mind, needed a rewrite of the core pages of their website:

• Home
• What We Do
• Our Story
• Workshops

Challenge: Drill down into the personality and philosophy of the client, in order to write copy that expands on their service offering that captures the brand voice and communicates the ‘What’s in it for me?’ for the target market.

Outcome: Truly compelling web copy and punchy sales messages that zero in on a prospect’s problems, and present the client’s approach as an innovative, sustainable way to solve them.