Baby Bean Organics product descriptions The owner of start-up brand, Baby Bean Organics engaged me to write product descriptions for their Australian-made organic baby skincare range. The language needed to appeal to a global audience of parents as well as attract interest from international distributors.
Fusion Massage SEO website copywriting Sydney massage therapy business, Fusion Massage engaged me to write copy for their redesigned website. The project included keyword research to determine the best keywords to improve their Google ranking, and incorporating these keywords into SEO copywriting across 12 web pages. The client gave some lovely feedback at the end of [...]
Beauty by Nicholas product packaging copywriting A content agency engaged me to write quirky, compelling copy for Beauty by Nicholas product packaging. The client also used the copy in the product descriptions on their website's ecommerce store. Client feedback to the agency: "We love it and will certainly be using this copywriter for [...]
Liesl Frank Holistic Kinesiology web copy Client brief: The client, Liesl Frank Holistic Kinesiology, requested a rewrite of some existing web pages. She especially wanted more focus on the benefits of her Facial Radiance therapy, to entice people to book in an experience. Client feedback: "Virginia quickly understood the scope of what my industry (and [...]
Shakinah Day Spa DL flyer Client brief: The client, Shakinah Day Spa, wanted copy for a double-sided DL flyer promoting the opening of her new day spa in Sydney's Woronora. With the spa's location amid beautiful bushland by the Woronora River, the client wanted language to evoke serenity, relaxation and healing. I went with my [...]
Shakinah Day Spa website copy Client brief: The client, Shakinah Day Spa, engaged me to write all the copy for their new website. They wanted to include the history of various spa treatments, as well as promoting the benefits, with an emphasis on their uniquely holistic approach. The client gave me some lovely feedback along [...]
Launceston Plastic & Cosmetic Surgery web copy Client brief: Launceston Plastic & Cosmetic Surgery Unit didn't previously have an online presence, and wanted the copy to be very detailed, straightforward and reassuring for potential clients.