Beauty by Nicholas product packaging copywriting  A content agency engaged me to write quirky, compelling copy for Beauty by Nicholas product packaging. The client also used the copy in the product descriptions on their website's ecommerce store. Client feedback to the agency: "We love it and will certainly be using this copywriter for our other [...]

Shakinah Day Spa DL flyer Client brief: The client, Shakinah Day Spa, wanted copy for a double-sided DL flyer promoting the opening of her new day spa in Sydney's Woronora. With the spa's location amid beautiful bushland by the Woronora River, the client wanted language to evoke serenity, relaxation and healing. I went with my [...]

Shakinah Day Spa website copy Client brief: The client, Shakinah Day Spa, engaged me to write all the copy for their new website. They wanted to include the history of various spa treatments, as well as promoting the benefits, with an emphasis on their uniquely holistic approach. The client gave me some lovely feedback along [...]