Baby Bean Organics product descriptions The owner of start-up brand, Baby Bean Organics engaged me to write product descriptions for their Australian-made organic baby skincare range. The language needed to appeal to a global audience of parents as well as attract interest from international distributors.
Beauty by Nicholas product packaging copywriting A content agency engaged me to write quirky, compelling copy for Beauty by Nicholas product packaging. The client also used the copy in the product descriptions on their website's ecommerce store. Client feedback to the agency: "We love it and will certainly be using this copywriter for [...]
Sydney Select Constructions website - copy for renovation projects gallery Client brief: 2013: The client, Sydney Select Constructions, needed 7 short summaries of renovation projects they'd completed on Sydney properties. They wanted more engaging copy that conveyed the 'wow factor' of each transformation. I suggested also including detail about the property owners, to help readers [...]