Kathleen Connell Singing Tuition SEO website copywriting Sydney singing teacher, Kathleen Connell, engaged me to rewrite the copy for her website redesign project. Kathleen and I have been collaborating on her blog posts for some time and I'm grateful to her for trusting me with her web content. Pages I rewrote are: Home About Services [...]

Legion Consulting Group SEO website copywriting Business strategist for SMEs and Not-For-Profits, Legion Consulting Group, engaged me to write 6 pages of SEO website copy: Home About Services How We Help How We Work Contact Challenge: This fun project involved writing a website from scratch for a newly launched small business. The client wanted [...]

Brother P-touch ad copywriting in Good Weekend magazine A fun job, writing copy for this Brother P-touch print ad that appeared in the Sydney Morning Herald's Good Weekend magazine.

Josh Zuker Travel print advertorial Josh Zuker Travel needed feature article-style copy for an advertorial in a national goods and services directory. The project involved interviewing the business owner and his colleague then turning that into an article profiling their point of difference and personalised approach to travel services in a world of online travel [...]

Marrickville Chamber of Commerce website copywriting My local business chamber, Marrickville Chamber of Commerce, approached me to write copy to improve engagement on their website. The language needed to speak to local business owners and the community they serve. It needed to be approachable and aspirational. I wrote copy for 7 web pages in total. [...]

Baby Bean Organics product descriptions The owner of start-up brand, Baby Bean Organics engaged me to write product descriptions for their Australian-made organic baby skincare range. The language needed to appeal to a global audience of parents as well as attract interest from international distributors.

Beauty by Nicholas product packaging copywriting     A content agency engaged me to write quirky, compelling copy for Beauty by Nicholas product packaging. The client also used the copy in the product descriptions on their website's ecommerce store. Client feedback to the agency: "We love it and will certainly be using this copywriter for [...]

Image Technique SEO website copywriting     This was a fun, collaborative project! Inner west Sydney family and newborn photographer, Image Technique engaged me to rewrite the Family, Baby, Maternity and Corporate pages of his website to add impact and create an emotional connection. The client also wanted to improve his Google ranking and this [...]

Product 45 book: musician profile feature writing and memoir/music review style personal contribution Client brief: In 2015, I was invited by the publisher of Product 45: Australian Punk/Post-Punk Record Covers to write a memoir/music review style contribution to the book. To say I was chuffed is an understatement! The client also wanted my assistance in [...]

Liesl Frank Holistic Kinesiology web copy Client brief: The client, Liesl Frank Holistic Kinesiology, requested a rewrite of some existing web pages. She especially wanted more focus on the benefits of her Facial Radiance therapy, to entice people to book in an experience. Client feedback: "Virginia quickly understood the scope of what my industry (and [...]