Brother P-touch ad copywriting A fun job, writing ad copy for this Brother P-touch ad that appeared in the Sydney Morning Herald's Good Weekend magazine.
Josh Zuker Travel print advertorial Josh Zuker Travel needed feature article-style copy for an advertorial in a national goods and services directory. The project involved interviewing the business owner and his colleague then turning that into an article profiling their point of difference and personalised approach to travel services in a world of online travel [...]
Marrickville Chamber of Commerce website copywriting My local business chamber, Marrickville Chamber of Commerce, approached me to write copy to improve engagement on their website. The language needed to speak to local business owners and the community they serve. It needed to be approachable and aspirational. I wrote copy for 7 web pages in total. [...]
Baby Bean Organics product descriptions The owner of start-up brand, Baby Bean Organics engaged me to write product descriptions for their Australian-made organic baby skincare range. The language needed to appeal to a global audience of parents as well as attract interest from international distributors.
Beauty by Nicholas product packaging copywriting A content agency engaged me to write quirky, compelling copy for Beauty by Nicholas product packaging. The client also used the copy in the product descriptions on their website's ecommerce store. Client feedback to the agency: "We love it and will certainly be using this copywriter for [...]
Image Technique SEO website copywriting This was a fun, collaborative project! Inner west Sydney family and newborn photographer, Image Technique engaged me to rewrite the Family, Baby, Maternity and Corporate pages of his website to add impact and create an emotional connection. The client also wanted to improve his Google ranking and this [...]
Shakinah Day Spa DL flyer Client brief: The client, Shakinah Day Spa, wanted copy for a double-sided DL flyer promoting the opening of her new day spa in Sydney's Woronora. With the spa's location amid beautiful bushland by the Woronora River, the client wanted language to evoke serenity, relaxation and healing. I went with my [...]
Shakinah Day Spa website copy Client brief: The client, Shakinah Day Spa, engaged me to write all the copy for their new website. They wanted to include the history of various spa treatments, as well as promoting the benefits, with an emphasis on their uniquely holistic approach. The client gave me some lovely feedback along [...]