Product 45 book: musician profile feature writing and personal contribution Client brief: In 2015, as well as inviting me to write a contribution to his book, Product 45: Australian Punk/Post-Punk Record Covers, the client wanted my assistance in turning interview transcripts into engaging magazine-style profiles on well-known Australian musicians. To say I was chuffed is [...]
Launceston Plastic & Cosmetic Surgery web copy Client brief: Launceston Plastic & Cosmetic Surgery Unit didn't previously have an online presence, and wanted the copy to be very detailed, straightforward and reassuring for potential clients.
Sydney Select Constructions website - copy for renovation projects gallery Client brief: 2013: The client, Sydney Select Constructions, needed 7 short summaries of renovation projects they'd completed on Sydney properties. They wanted more engaging copy that conveyed the 'wow factor' of each transformation. I suggested also including detail about the property owners, to help readers [...]