Language is a virus

A Trophy Location?

I saw this sign the other day on the Princes Highway at St Peters. Going past in the car, I read it as “Atrophy Location”. Turns out it’s not an entirely inaccurate description of the commercial property. Businesses don’t seem to last long there…

Just goes to show that real estate signs can sometimes (unwittingly) spruik the truth! And that businesses really need to think about their message – and all the possible ways it could be misconstrued!

By | 2018-07-12T13:56:58+00:00 December 20th, 2013|Life observations, Proofreading, Writing|