Not sure what it’s like working with a copywriter, proofreader and voice-over artist?
If you’ve never engaged these services before, you might be wondering how it all works.
Because I offer 3 types of services, the process is different for each.
5 steps to your bolder content
1. The brief: tell me about your project
Head to my Contact page, complete the project enquiry form and tell me what you need. Next, I’ll send you a briefing Q&A that digs deeper into your brand, target market and your project objectives. This helps me understand your business and project scope so I can give you a fixed, accurate quote. In the briefing form, you tell me things like:
- What you need copy for: website, brochure, blog, sales page, etc.
- If you need SEO copy and keyword research
- How many pages (e.g. copy for 5 web pages? A 2-page brochure?) And how many words per page
- What, if any, background information you’re supplying
- Your budget – if you have one
- Your timeframe/deadline
Don’t worry if you’re not clear on something in the brief – we’ll go through it together if you choose to work with me.
What about meetings?
I can get all the information I need via phone, Skype or email check-ins. I find face-to-face meetings take time away from what I do best – writing. But if you really do want me to meet with you, I may need to charge for travel time and the meeting time, which I would include in my quote.
2. I send you a proposal and quote
Once I’m sure I understand the job scope, I’ll email you an estimate and proposal, which includes a link to my Terms & Conditions. Please read both carefully. If you’re happy with the proposal, you sign, scan and email the pages to me.
I require a 50% deposit to book your job into my schedule and start work. My payment terms are 7 days.
3. The briefing session – now the fun begins!
Now we chat, by phone or Skype, to dig deeper into your project. This is your chance to ask questions and my chance to get a sense of your personality too, which makes writing about you and your business so much easier! But just so you know, I can be a little shy at first…
4. Writing and delivery of copy
I’ll write your content and send you Draft 1 in MS Word to check over. I will also invoice for the remaining project fee at this point, as per my Terms & Conditions.
Need changes? No problem. My fee includes 2 free revisions (3 copy drafts all up). I prefer getting changes in Word’s Track Changes – for faster turnaround.
If you can get me any changes within 14 days, great. If not, let me know and we can arrange a longer timeframe, but your project may be delayed, if I have to fit it around other clients’ work. Basically, the better your brief, the less chance revisions are needed. If you need more than 2 lots of revisions, they’re charged at my hourly rate, as they fall outside the scope of the initial quote.
5. Final draft – it’s all yours!
When you’ve paid the final invoice, I’ll send you a clean Word doc of your copy to use however you wish. If, within 5 working days, you haven’t provided feedback or closed the job, I’ll assume you’re happy and the project will be marked completed, unless you’ve already told me of any delays.
And if you’re happy with my work, I’d love to get a testimonial!
5-step guide to your proofreading project
The proofreading process is pretty straightforward. But I’ll break it down into some steps here.
1. Project scope
The time I need to turn around a proofreading job really depends on the word or page count, if the document has graphs, tables, bulleted lists, lots of images or a contents page. It also depends if you want a basic or detailed proofread. But here are some estimates:
Document Approximate turnaround
20-page booklet 1.5 – 2 hours (based on 20 x A4 pages of text only)
30-page corporate magazine 4 – 5 hours (detailed proofread incl. cross-checking Contents table with pages, checking consistency of layout)
30,000-word book manuscript 8 hours (or 2 – 3 days depending on my availability)
Based on the elements above, I’ll provide an estimated cost and turnaround time so you know what to expect. I usually charge an hourly rate.
3. 50% deposit to kick things off
I require a deposit, via direct deposit, to start work. Payment details are on the invoice I’ll send. If your job is fast turnaround, just email me a bank receipt screen grab, so I know your payment is pending and I can start earlier.
4. I start reading!
I usually proofread Word documents, using Track Changes, or pdfs using the Comments tool. If you prefer me to mark up a hard copy, that’s fine too. When I make a change, I’ll usually explain my reason in the comments, unless it’s an obvious change.
5. Approval and final payment
Once you’re happy with the proof-read document, you let me know and I’ll send you an invoice for the balance. My payment terms are 7 days.
9-step guide to your voice-over project
Voice-over jobs often require a faster turnaround, so it works a little differently. Depending on my current workload, I can usually turn a job around in 1-2 days.
1. You tell me the project scope
To quote accurately, I’ll need to know:
- What you need the voiceover for, e.g.: explainer video, or other web-based promo video; radio/TV/cinema ad; eLearning project; phone-on-hold messaging.
- Is it for broadcast or internal company use? Broadcast pieces (including those on the internet) are priced higher because they potentially reach a larger audience.
- Number of words in your script. This helps me calculate the final run time of the audio, which is what I quote on, instead of an hourly rate.
2. The brief: I ask you for more details about your script
It’s important to me to deliver you a stellar voice-over. To do that, I need to know:
- The main message/purpose of your presentation
- Your audience – who is the script talking to?
- Who’s talking: a company representative? An expert? Someone recommending your product/service to a friend? This helps me decide on the voice delivery style.
- Tone, pace and pitch: do you want the read to sound authoritative, warm and friendly, conversational? Do you want a fast or slower read? A higher or lower pitched voice. All these things can affect the impact of your message.
- How to pronounce any uncommon words.
If your job isn’t urgent, I’ll send you a voice-over briefing form to answer these questions. It includes some tips on writing better scripts too
3. 50% deposit to kick things off
I require a deposit, via direct deposit, to start work. Payment details are on the invoice I’ll send. My payment terms are 7 days. If your job is fast turnaround, just email me a bank receipt screen grab, so I know your payment is pending and I can start earlier.
4. I get familiar with your script
I’ll read through your script and get back to you with any questions I may have. If I notice any grammatical glitches or sections that don’t flow well, I’ll let you know. Sometimes what might read well doesn’t sound so good when read out loud.
5. I hit “record”
When I record your script, I might include a couple of takes of certain lines, with different vocal inflections so you can choose which works best. Most of my clients appreciate this extra detail.
6. Editing and de-breathing
I do a basic edit of the voice track. This includes removing bad takes and breath sounds. Please bear in mind editing is the most time-intensive part. A track with a finished run time of 2 minutes can take around 1 hour to edit. If you need the master file separated into individual files, I can do this for an extra $30/hour. I don’t offer music or sound effects services.
7. I send you the audio
I supply the raw voice-only audio initially as an mp3. I will also invoice for the remaining project fee at this point, as per my Terms & Conditions.
8. Revisions and changes to script wording
One round of revisions is included in my rate. Further changes, and any changes to script wording after initial recording, are charged depending on how much needs to be re-recorded.
9. Approval – and it’s all yours!
Once you’re happy with the audio, and have paid the final invoice, I’ll send a final WAV or AIFF file via DropBox. Now you have the audio – and copyright – to use it however you wish. I’d love to hear or see the finished product too, so feel free to let me know when it’s ready!