About 2020-01-09T11:32:00+00:00

We’re all in this together

I really believe it’s not about me. Or you. It’s about ALL OF US. We just each have our own contribution to make, for a better world.

That’s why you’re in business, right? Same here.

So what am I about?

I’m a card-carrying introvert for starters. Small talk makes me wobbly. But if we met at a party (before I escaped early), you’d hook me with chat about music, comedy, social consciousness and spirituality. You’d lose me on sport, celebrity gossip and reality TV – unless, of course, you mean the news.

My zone is where edgy meets ethereal – a boundless space of stream-of-conscious creativity, abject silliness and rebelling against the mundane. Then again, I’m a stickler for details and accuracy.

What’s in it for YOU?

Us introverts have sharp-as observation skills – the less we say, the more we take in: always listening, noticing. And that comes in handy helping you get to the heart of what you want your content to say.

Introverts prefer communicating one-to-one, which just happens to be the BEST way to engage your prospects. So we’re experts at writing copy that reads as if you’re only talking to one person – your ideal client.

I’m your communications hub. And words are the common thread.

If you need help with copywriting, think of me as a conduit through which you get clear on your message and get it out there.

Written your own words that just need a polish? I’ll whip those words into shape and fix any errors with my keen proofreading eye.

If you’re after a professional female voice for your videos, phone messaging and ads, my voice-over services won’t blow your budget.


Who I work with

I love connecting with people one-to-one and I thrive on diverse projects. My clients are a pretty diverse bunch, too:

  • Health, beauty and wellness brands
  • Ethical and creative businesses
  • Start-ups and sole traders
  • Business coaches
  • Entrepreneurs and small business
  • Digital and creative agencies

What really lights my fire is making connections: with people, ideas and creative energies. I love working with businesses – of any size – driven by ethics, compassion and finding meaning in what they do… always with the collective ‘big picture’ in their sights. And if you’ve got a quirky bent and sense of humour, we’ll get along juuust fine.

“I was looking for a content writer to interpret my ideas and knowledge in a creative, authentic manner. After only one meeting with Virginia, I knew she was the one to do my work and I wasn’t wrong. She interpreted my request better than I imagined. As I said to her, she ‘has me for life’.”
Sevil Rowland, Shakinah Day Spa


Just who am I?

I’ve always loved language and sound. As a child, I made my own ‘magazines’ and recorded myself singing – with a tennis racquet ‘guitar’ and hairbrush ‘microphone’, of course!

This early fascination with words and audio led to a BA (Communications) from the University of Technology, Sydney, with stints in community radio and close to 20 years as a journalist, feature writer and copywriter, where I honed my writing chops.

Need more on my professional background? Visit my LinkedIn profile.

In my spare time, I…

  • am a devoted dog mama to my furry familiars, Jett and Roxie
  • volunteer with my dogs for Delta Society, bringing pet therapy to people in aged care facilities
  • see live music
  • SING!
  • do Pilates
  • dabble in crystals and aromatherapy
  • READ! Online research … books … product ingredient labels (Hey! I like knowing what’s in stuff)
  • watch TV comedies, documentaries, movies
  • speak very basic Spanish
  • hang out in nature: preferably near water

I’m raw and real – what you see IS what you get.
I’m an all-caps ROCK CHICK – as in I dig loud music and soft crystals.
I love living and working in Sydney’s inner west.
And yep, Muzik is my real name. It’s Ukrainian.

Phew! That was intense…

Now the small talk’s done, let’s go deeper.