Get in the rhythm: Think like a musician and rock your content
Get in the rhythm: Think like a musician and rock your content You know how some songs stick in your mind more than others? And how some tunes compel you to dance, [...]
One easy trick you need to write content with more impact
If you want a quick, easy way to write content with more impact, so your readers keep reading, it’s this: Get active! As in, use more active voice.
What gives? 4 reasons to rethink using GIFs in blog posts
Call me old fashioned, or just call me old, but I find those animated GIFs in blog posts distracting. And sometimes plain annoying. They’re funny and effective in social media posts. But in business blogs? Nuh-uh.
Words falling flat? How to boost your copy energy
How many times have you misunderstood a text, email or comment on social media? How many posts have you scrolled past because the words ‘just didn’t grab you’? That's because language is loaded with energy!
In the wake of grief: finding a way back to life – and solo business
Six months ago, my world caved in when my brother died unexpectedly. There’s some online advice for navigating grief when you’re a small business owner with a team of staff, but nothing for sole traders.
Which video style is right for your business?
Last time, we looked at the stats behind video content and what makes it such an effective marketing tool. In this post, we’ll take a look at the different types of video and how to choose which style is right for your business. It depends on a number of factors,
6 online video statistics – and 1 bit of science – you can’t ignore
Video is where it’s at in content marketing, right? By now, you know you need video on your website, and in your social media marketing. You’ve probably even seen a Facebook Live or Snapchat video too, yes?
How I got through a brand identity crisis
Last week, I had a rant in a facebook networking group for businesswomen. I wasn’t in a good way at all, suffering a bout of imposter syndrome, a brand identity crisis and feeling like my purpose wasn’t reflected in my branding or services. You know, just the trivial stuff.
Ten tips for better proofreading
Some people say you should never proofread what you’ve written. I say “poppycock!” While the way you approach proofing very much depends on the individual document, here are just 10 top tips for better proofreading.
Never mind the mainstream: here’s what small business owes to punk
As a small business owner, it’s unlikely you’d consider yourself to be punk, right? But a recent writing gig reminded me just how much small business has in common with the punk movement.