If you want a quick, easy way to write content with more impact, so your readers keep reading, it’s this: Get active! As in, use more active voice.
Call me old fashioned, or just call me old, but I find those animated GIFs in blog posts distracting. And sometimes plain annoying. They’re funny and effective in social media posts. But in business blogs? Nuh-uh.
How many times have you misunderstood a text, email or comment on social media? How many posts have you scrolled past because the words ‘just didn’t grab you’? That's because language is loaded with energy!
This time of year, many of us reflect on the year that’s just gone; making plans and setting goals for the year ahead. I’m no different.
Six months ago, my world caved in when my brother died unexpectedly. There’s some online advice for navigating grief when you’re a small business owner with a team of staff, but nothing for sole traders.
Gymnastics is the only Olympic sport I'll watch – partly because watching sport bores me, but mainly because I wanted to be a gymnast as a child. Seeing some gymnastics in the Rio games made me think how much running a solo business is like those acrobatic arts.
Last time, we looked at the stats behind video content and what makes it such an effective marketing tool. In this post, we’ll take a look at the different types of video and how to choose which style is right for your business. It depends on a number of factors,
Video is where it’s at in content marketing, right? By now, you know you need video on your website, and in your social media marketing. You’ve probably even seen a Facebook Live or Snapchat video too, yes?
Last week, I had a rant in a facebook networking group for businesswomen. I wasn’t in a good way at all, suffering a bout of imposter syndrome, a brand identity crisis and feeling like my purpose wasn’t reflected in my branding or services. You know, just the trivial stuff.