Brother P-touch ad copywriting A fun job, writing ad copy for this Brother P-touch ad that appeared in the Sydney Morning Herald's Good Weekend magazine.
Kirana Haag Transformational Artist brochure copywriting The copy for this brochure was lifted from copy I wrote for Kirana Haag's website, to promote her commissioned art services. I love working with Kirana, and exploring the content possibilities when 2 creative minds meet! And I'm touched by her feedback: "Virginia listens for all the things between [...]
Josh Zuker Travel print advertorial Josh Zuker Travel needed feature article-style copy for an advertorial in a national goods and services directory. The project involved interviewing the business owner and his colleague then turning that into an article profiling their point of difference and personalised approach to travel services in a world of online travel [...]
Jenny Bailey Logical Leadership 4-page A4 brochure copywriting I loved working on this project with engineering leadership coach, Jenny Bailey. This brochure is one of four A4 4-page brochures I wrote for Jenny, promoting each of her training programs for female engineers. Each brochure had a specific audience: female engineers themselves, their managers and [...]
Shakinah Day Spa DL flyer Client brief: The client, Shakinah Day Spa, wanted copy for a double-sided DL flyer promoting the opening of her new day spa in Sydney's Woronora. With the spa's location amid beautiful bushland by the Woronora River, the client wanted language to evoke serenity, relaxation and healing. I went with my [...]