Kathleen Connell Singing Tuition SEO website copywriting Sydney singing teacher, Kathleen Connell, engaged me to rewrite the copy for her website redesign project. Kathleen and I have been collaborating on her blog posts for some time and I'm grateful to her for trusting me with her web content. Pages I rewrote are: Home About Services [...]

Allevo website copyediting Finance transformation business, Allevo, engaged me as copyeditor to refresh the copy and write compelling sales messages for the main pages of their website: Home About Services Challenge: Translate sometimes complex finance language into engaging, easy-to-understand copy. Outcome: Web copy that explains the client's services in simple yet engaging terms, with a [...]

Leaders In Mind website copywriting Business and leadership coach, Leaders In Mind, needed a rewrite of the core pages of their website: Home What We Do Our Story Workshops Challenge: Drill down into the personality and philosophy of the client, in order to write copy that expands on their service offering that captures the brand [...]

Legion Consulting Group SEO website copywriting Business strategist for SMEs and Not-For-Profits, Legion Consulting Group, engaged me to write 6 pages of SEO website copy: Home About Services How We Help How We Work Contact Challenge: This fun project involved writing a website from scratch for a newly launched small business. The client wanted [...]

Smart Habitat SEO website copywritingAustralian home automation business, Smart Habitat, needed 3 web pages rewritten to better reflect their services, with better SEO and a more engaging tone of voice.Challenge: Simplify their messaging, while still explaining what they do - and how that benefits their prospects. The client wanted less copy on each page, that [...]

Accounting Heart website copywriting and marketing content Sydney accounting business, Accounting Heart, engaged me to write content for their website redesign, in collaboration with marketing strategist, Sarah Denby Jones. I created content for: 4-page website 10-day email challenge lead magnet video script eBook lead magnet Challenge: How to make the topic of accounting sound engaging [...]

Marrickville Chamber of Commerce website copywriting My local business chamber, Marrickville Chamber of Commerce, approached me to write copy to improve engagement on their website. The language needed to speak to local business owners and the community they serve. It needed to be approachable and aspirational. I wrote copy for 7 web pages in total. [...]

Fusion Massage SEO website copywriting Sydney massage therapy business, Fusion Massage engaged me to write copy for their redesigned website. The project included keyword research to determine the best keywords to improve their Google ranking, and incorporating these keywords into SEO copywriting across 12 web pages. The client gave some lovely feedback at the end of [...]

Image Technique SEO website copywriting     This was a fun, collaborative project! Inner west Sydney family and newborn photographer, Image Technique engaged me to rewrite the Family, Baby, Maternity and Corporate pages of his website to add impact and create an emotional connection. The client also wanted to improve his Google ranking and this [...]

Liesl Frank Holistic Kinesiology web copy Client brief: The client, Liesl Frank Holistic Kinesiology, requested a rewrite of some existing web pages. She especially wanted more focus on the benefits of her Facial Radiance therapy, to entice people to book in an experience. Client feedback: "Virginia quickly understood the scope of what my industry (and [...]