Accounting Heart website copywriting and marketing content Sydney accounting business, Accounting Heart, engaged me to write content for their website redesign, in collaboration with marketing strategist, Sarah Denby Jones. I created content for: 4-page website 10-day email challenge lead magnet video script eBook lead magnet Challenge: How to make the topic of accounting sound engaging [...]
Marrickville Chamber of Commerce website copywriting My local business chamber, Marrickville Chamber of Commerce, approached me to write copy to improve engagement on their website. The language needed to speak to local business owners and the community they serve. It needed to be approachable and aspirational. I wrote copy for 7 web pages in total. [...]
Fusion Massage SEO website copywriting Sydney massage therapy business, Fusion Massage engaged me to write copy for their redesigned website. The project included keyword research to determine the best keywords to improve their Google ranking, and incorporating these keywords into SEO copywriting across 12 web pages. The client gave some lovely feedback at the end of [...]
Image Technique SEO website copywriting This was a fun, collaborative project! Inner west Sydney family and newborn photographer, Image Technique engaged me to rewrite the Family, Baby, Maternity and Corporate pages of his website to add impact and create an emotional connection. The client also wanted to improve his Google ranking and this [...]
Liesl Frank Holistic Kinesiology web copy Client brief: The client, Liesl Frank Holistic Kinesiology, requested a rewrite of some existing web pages. She especially wanted more focus on the benefits of her Facial Radiance therapy, to entice people to book in an experience. Client feedback: "Virginia quickly understood the scope of what my industry (and [...]
Shakinah Day Spa website copy Client brief: The client, Shakinah Day Spa, engaged me to write all the copy for their new website. They wanted to include the history of various spa treatments, as well as promoting the benefits, with an emphasis on their uniquely holistic approach. The client gave me some lovely feedback along [...]
Launceston Plastic & Cosmetic Surgery web copy Client brief: Launceston Plastic & Cosmetic Surgery Unit didn't previously have an online presence, and wanted the copy to be very detailed, straightforward and reassuring for potential clients.
Sydney Select Constructions website - copy for renovation projects gallery Client brief: 2013: The client, Sydney Select Constructions, needed 7 short summaries of renovation projects they'd completed on Sydney properties. They wanted more engaging copy that conveyed the 'wow factor' of each transformation. I suggested also including detail about the property owners, to help readers [...]