Kathleen Connell Singing Tuition SEO website copy

Project Description

Kathleen Connell Singing Tuition
SEO website copywriting

Sydney singing teacher, Kathleen Connell, engaged me to rewrite the copy for her website redesign project.

Kathleen and I have been collaborating on her blog posts for some time and I’m grateful to her for trusting me with her web content.

Pages I rewrote are:

Home
About
Services sub pages x 2
Contact

Challenge: The client wanted to to refresh her messaging to target a more refined market, with much less copy on the website. They also wanted SEO copy worked into the messaging.

Outcome: The web copy is an engaging read, with a mix of aspirational and more factual/details messaging, to communicate the client’s expertise and point of difference.

Project Description