Shakinah Day Spa DL flyer Client brief: The client, Shakinah Day Spa, wanted copy for a double-sided DL flyer promoting the opening of her new day spa in Sydney's Woronora. With the spa's location amid beautiful bushland by the Woronora River, the client wanted language to evoke serenity, relaxation and healing. I went with my [...]

Launceston Plastic & Cosmetic Surgery web copy Client brief: Launceston Plastic & Cosmetic Surgery Unit didn't previously have an online presence, and wanted the copy to be very detailed, straightforward and reassuring for potential clients.

Sydney Select Constructions website - copy for renovation projects gallery Client brief: 2013: The client, Sydney Select Constructions, needed 7 short summaries of renovation projects they'd completed on Sydney properties. They wanted more engaging copy that conveyed the 'wow factor' of each transformation.  I suggested also including detail about the property owners, to help readers [...]