It’s World Voice Day this week. Erm… World what day? That’s right, there’s a World Voice Day, to raise awareness for the study, function and health of that instrument we communicate with daily, that (ehem…) speaks volumes about us, and that we take so much for granted.
You hear a lot about authenticity and transparency in business these days. The more open and real your brand is, the more your audience will trust it. Authenticity isn’t manufactured. It just is what it is. Or at least, it should be.
Rebranding can be the breath of life – or the kiss of death – for a business. And whether your branding has a timeless message that could just use a refresh, or you like to regularly reinvent your brand, it all comes down to timing.