You’d think breathing comes naturally, wouldn’t you? Considering it’s vital to simply being alive, it's really a no-brainer. I mean, how many of us give much thought to how we breathe – we just do it, right? In-out-in-out ad infinitum.
Every sole trader, entrepreneur and small business owner goes through it: losing their business mojo, falling into a funk, or feeling just plain “meh” about being in business.
Recently, I was asked to contribute to a forthcoming book about Australian indie music covering the late Seventies onwards. I jumped at the chance to write about my first love – music – and just one aspect of how it’s influenced my life.
You’ve probably been there – in a business meeting or seminar that starts off well enough, but then you begin noticing that the presenter, the participants even, are dropping a strange mix of verbs and nouns that sound so important, so critical to you being “on the same page” in order to “take it to the next level”
It’s World Voice Day this week. Erm… World what day? That’s right, there’s a World Voice Day, to raise awareness for the study, function and health of that instrument we communicate with daily, that (ehem…) speaks volumes about us, and that we take so much for granted.
You hear a lot about authenticity and transparency in business these days. The more open and real your brand is, the more your audience will trust it. Authenticity isn’t manufactured. It just is what it is. Or at least, it should be.
Rebranding can be the breath of life – or the kiss of death – for a business. And whether your branding has a timeless message that could just use a refresh, or you like to regularly reinvent your brand, it all comes down to timing.